WhatsApp and calls
for your sales team.
Prospecting, follow-ups and campaigns from the same panel where your support team handles incoming messages. No duplicated tools. No lost context.
Prefix 400 mandatory from October 2026 · Less than 6 months left
Your outbound commercial calls must use the 400 prefix or the carrier will block them before reaching the customer.
The problem
Sales teams improvise with tools that were not built for sales.
Personal WhatsApp Web, Excel spreadsheets for follow-ups, calls from a personal phone with no recording, notes on paper. The manager has no visibility. Leads go cold without anyone knowing.
Nexen gives the sales team the communication tools it needs — WhatsApp API, outbound calls, automatic follow-ups — in the same panel where inbound customer messages arrive.
Features
Everything a sales team needs
From the first campaign to the close. Nexen covers communication at every stage.
Mass WhatsApp campaigns
Launch campaigns to segmented contact lists using the official API, with Meta-approved templates.
- Official WhatsApp Business API
- Approved templates with personalised variables
- Multimedia: image, video, PDF, buttons
- Segmentation by tags and properties
Click-to-call and outbound dialler
Call a lead with a single click from their profile. The call is recorded, AI-transcribed and automatically linked to the conversation.
- Outbound dialler from the browser
- Automatic recording and transcription
- Notes during the call
- Per-rep metrics: calls, duration, outcome
Automatic follow-ups
Define follow-up sequences: if the lead doesn't reply within 24 h, send a reminder message. No manual intervention.
- Sequences via WhatsApp, email or both
- Triggers by time or lead action
- Automatic pause if the lead replies
- Templates by stage of the sales process
Assignment to sales reps
Every lead lands in the assigned rep's inbox. The manager sees all active conversations in real time.
- Automatic assignment by territory, product or load
- Handover between reps with full context
- Manager view with active conversations
- Alerts if a lead has been waiting over X hours
Sales metrics
Dashboard with the performance of each rep: leads contacted, response rate, open conversations and time to first reply.
- Leads contacted vs replied
- Average time to first reply
- Conversations by status and rep
- Export for management reports
Sync with your CRM
Nexen manages communication. Your CRM manages the deal. Connect them with webhooks or REST API so the message history appears automatically in your CRM.
- Real-time webhooks to HubSpot, Salesforce...
- Automatic contact and note creation
- Documented REST API for custom integrations
- Zapier (1,000+ connections)
How it works
From lead to close without leaving Nexen
Four steps that define the workflow of a modern sales team.
Import your leads
Upload a contact list from CSV or connect your CRM. Nexen creates the profiles automatically and assigns them to the relevant reps.
Launch the campaign or call
Send a mass prospecting WhatsApp with your approved template — or call directly with one click from the lead profile. You choose the channel.
Lead replies — conversation in the inbox
When the lead responds, the conversation lands in the assigned rep's inbox. With the full history in view, in the same panel as all other channels.
CRM updates itself
Every interaction is logged as a note in your CRM via webhook. No copy-pasting, no manual updates. The deal advances with real context.
Nexen isn't a CRM. It's better than one.
Your CRM manages the pipeline and the deal. Nexen manages all the conversations — calls, WhatsApps, emails — and automatically syncs everything with your CRM via webhooks or API. The rep works in Nexen. The manager sees the data in the CRM. Nobody has to update anything manually.
Industries
What type of sales team is it for?
B2B Sales
Cold prospecting on WhatsApp with open rates email can never match. Automatic follow-ups so no lead goes cold.
Real estate acquisition
The agent contacts the Idealista lead via WhatsApp first, calls if they don't respond, and logs everything in the CRM without leaving Nexen.
Insurance sales
Renewal campaigns 30 days before expiry. Claims opened by WhatsApp. Click-to-call to close complex policies.
Automotive
Portal leads automatically assigned. The rep receives the WhatsApp conversation and can call within seconds to arrange a test drive.
Education & training
Automatic follow-up on information requests. The admissions team converts more leads with less management time.
Cart recovery
Automatic WhatsApp message 2 hours after cart abandonment. With a direct link to the cart and the product name.
Comparison
Nexen vs. WhatsApp Web for sales
What most reps use today vs. what they should be using.
Your sales team deserves better tools
Free plan forever, setup in 28 minutes. No credit card.
Free plan forever · No credit card · Setup in 28 min