Use cases

Nexen adapts to your industry

Discover how companies like yours use Nexen to centralise their communications and improve the customer experience.

Sales teams

More pipeline, less manual work

The problem

Sales teams use personal WhatsApp Web, track follow-ups in Excel and make calls from their personal phone with no record. The manager has no visibility and leads go cold without anyone knowing.

The solution

Nexen gives the sales team the official WhatsApp API, click-to-call with recording and automatic follow-ups — all in the same panel where customer messages arrive.

Typical results

97% open rate on WhatsApp campaigns vs. 20% on email
Automatic follow-ups: no lead goes cold from neglect
Manager sees active conversations for each rep in real time
Automatic sync with HubSpot, Salesforce and Pipedrive

How to get started

1
Import leads from CSV or connect your CRM
2
Launch a WhatsApp campaign or call with one click from the profile
3
Lead replies → conversation assigned to rep in Nexen
4
CRM updates automatically via webhook

See full case for sales teams

Ecommerce

More sales, fewer abandoned carts

The problem

Customers ask on WhatsApp, Instagram and email at the same time. Without a unified inbox, orders get lost and response times spike.

The solution

Nexen unifies all channels on one screen. Your team replies in seconds from any channel without switching apps.

Typical results

40% reduction in first response time
25% increase in query-to-order conversion
Carts recovered with proactive WhatsApp notifications
0 unanswered messages thanks to automatic assignment

How to get started

1
Connect your store (Shopify, WooCommerce, Prestashop)
2
Integrate WhatsApp Business, Instagram and email
3
Create cart recovery templates
4
Measure results with real-time analytics

See full case for ecommerce

Health & clinics

Frictionless patient care

The problem

Clinics manage appointments, results and questions by phone, WhatsApp and email. Lack of traceability causes errors and dissatisfied patients.

The solution

Nexen centralises patient communication. Automates appointment confirmations and lets the team share the full conversation history.

Typical results

60% reduction in unanswered calls
Automatic appointment confirmation with reminders
Patient communication history accessible instantly
GDPR compliance with encrypted conversations

How to get started

1
Connect your clinic WhatsApp number
2
Set up confirmation and reminder templates
3
Assign conversations to doctor or admin staff
4
Activate unified history per patient

See full case for health & clinics

Education

More enrolments, better experience

The problem

Educational centres receive queries about programmes, pricing and enrolment via multiple channels. The process is slow and many leads go cold before receiving a reply.

The solution

Nexen captures and qualifies leads automatically. The admissions team has all the context to close enrolments faster.

Typical results

35% increase in enrolment rate
Reply to new queries in under 5 minutes
Automatic follow-up of unconverted leads
Full visibility of the admissions funnel

How to get started

1
Install the web chat on your programmes page
2
Connect admissions WhatsApp and email
3
Create automatic follow-up sequences
4
Analyse which channels generate most enrolments

See full case for education

Real estate

Close more deals, lose fewer leads

The problem

Property portals generate dozens of daily queries via WhatsApp, portal platforms, email and web. Without a centralised system, agents miss hot leads while attending viewings.

The solution

Nexen brings all queries into one inbox. Your agents see the full history for each lead and can reply from their phone between viewings.

Typical results

Lead response in under 3 minutes
30% increase in viewings booked
Automatic follow-up of unanswered leads
Visibility of which portals generate the most closings

How to get started

1
Connect WhatsApp Business and agency email
2
Embed chat on your property website
3
Automatically assign leads by area or agent
4
Activate follow-up reminders for cold leads

See full case for real estate

Automotive

More test drives, more sales

The problem

Dealerships receive queries via web, WhatsApp and phone about availability, pricing and financing. Leads go cold if they don't receive a reply within minutes.

The solution

Nexen centralises all queries and lets the sales team reply instantly with stock, pricing and financing options from a single panel.

Typical results

45% increase in test drives booked
Automatic follow-up of portal leads
24/7 AI replies for availability queries
Full history of the relationship with each customer

How to get started

1
Connect dealership WhatsApp and email
2
Configure automatic replies with model information
3
Assign leads by model or salesperson
4
Activate post-visit follow-up to close the sale

See full case for automotive

Agencies & services

Happier clients, less churn

The problem

Marketing agencies, consultancies and practices manage multiple clients who write via WhatsApp, email and Slack. Communication fragments and deadlines get missed.

The solution

Nexen gives each client a unified communication channel. Your team sees everything in one panel, assigns conversations by account and never misses a request.

Typical results